What’s wrong with Allas.se? Emilia Karlsson
Aller Media is market leaders in popular press in Sweden with magazines such as ELLE, Residence, MåBra, Hänt, Svensk Dam etc. Aller Media Group has now transitioned all their sub-brands to an additional online experience.
The digital edition Allas.se came in 2019 with content from several other brands within the Aller Media group as a joint digital experience. But the Allas-team started to notice a pattern of their visitors quickly leaving the website without finishing the articles. As other sub-brands within Aller Meda group grew stronger in the digital space, Allas kept losing visitors which indicates that something about their user experience is unsatisfactory and they wanted o find out why in order to address this issue.