Web Content Strategist (F/M/D)
Walter De Gruyter GmbH

Beschreibung der Tätigkeit

We’re looking for an experienced and knowledgeable Content Strategist to join our SEO team. Working closely with and reporting to the Head of SEO, you’ll be responsible for researching, structuring and designing accessible and web-optimised content to help create a seamless user journey and experience. This is a full-time role based in Germany or UK, remote work is also possible.



  • Content auditing – audit content quality and wording, user journey, information architecture and site taxonomy
  • Content strategy – create a data-driven content strategy based on the above, including information architecture, site taxonomy, URL structure, content mapping/interlinking, new content creation and existing content optimisation
  • Content, keywords & user research – establish popular keywords and content types amongst our targeted audience via tools such as Ahrefs, review and integrate user insights and web analytics data into the content strategy
  • Regularly review content to identify opportunities, spotting issues to improve visibility, accessibility and conversion
  • Plan and implement internal workflows and tools for the ongoing strategic production of content
  • Create style guides and content guides
  • Training teams – train colleagues in web content creation and optimisation
  • Team collaboration – with UX, technology, editorial, social media, sales and marketing teams on all content-related matters
  • Fluent in English – strong verbal & written communication skills
  • Stakeholder management – confident managing senior stakeholders


  • Significant experience in the described tasks
  • Results-oriented and data-driven
  • Spots patterns in data and makes logical, strategic decisions
  • Promotes exchange of learning and researches new ideas
  • Sets clear direction
  • Explains complex subjects in a way that is simple-to-understand and jargon-free
  • Self-starter, motivated and comfortable working remotely
  • Integrity
  • Gives and appreciates honest feedback
  • Effectively balances strategic direction alongside day-to-day activities
  • Strong verbal & written communication skills in English language
  • Desirable, but not essential: German language skills
  • Desirable, but not essential: Academic/STM publishing industry experience


  • An exciting professional challenge for one of the innovation drivers of the publishing industry
  • Extensive benefits for a healthy, balanced life and work
  • Time and space for curiosity, learning and development
  • Passionate colleagues in diverse teams

At De Gruyter, we believe in diversity and are committed to equal employment opportunities for everyone. It is our shared goal to create a workplace culture centered around inclusion and belonging.


De Gruyter publishes first-class scholarship and has done so for more than 270 years. An international, independent publisher headquartered in Berlin – and with further offices in Boston, Beijing, Basel, Vienna, Warsaw and Munich – it publishes over 1,300 new book titles each year and more than 900 journals in the humanities, social sciences, medicine, mathematics, engineering, computer sciences, natural sciences, and law. The publishing house also offers a wide range of digital media, including open access journals and books.

Qualifikation Berufserfahrung
Arbeitszeit Vollzeit
Einsatzort 10785 Berlin (Homeoffice möglich)
Bewerbungsart nur per Bewerbungsformular
Walter De Gruyter GmbH

Ansprechpartner Dana Schenk
Web Bewerben

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