|Beschreibung der Tätigkeit
Our client is a global leader in professional quality beauty products and treatments, with iconic brands sold in over 100 countries worldwide.
The mission of the company is to encourage an unwavering commitment to ethics, integrity, and excellence; to offer consumers cosmetics with the highest quality, efficacy, and safety and to provide innovations that make every day more beautiful for everyone.
For the international expansion of the company on the European continent, we are looking at the headquarter in Stuttgart for a
Marketing Manager (m/f/d)
Develop, lead and execute marketing plans for key European Markets including Germany & UK that deliver both financial and consumer related goals & objectives.
Work closely with regional sales teams to align on key retailer needs, regional strategies based on corporate objectives, market dynamics and competition
Work closely with Global marketing team for the fashion nail and artificial lash categories to ensure strategic brand alignment.
Engage directly with HQ teams for support and execution of plans (including creative, finance, product development, ecommerce, social media)
Be the key contact and market lead for all European agencies, including Public Relations and media.
Partner with European sales leads to engage with retail customers in the development and execution of all marketing activities
Manage marketing budgets to ensure optimal allocation and general overall management of budgets
Identify key KPIs for all marketing activities and access performance regularly and take corrective action when necessary
Provide general marketing support for smaller, developing regions
Report regularly to HQ marketing & international sales/operations lead on marketing plans and activations globally
5−7 years traditional Brand experience, preferably in Beauty, mass retail distribution or other CPG categories
Advance degree preferred
Experience in working in and across Global/Local marketing teams
Higher Education preferred (what is MBA equivalent in Europe) – MBA preferred, concentration in marketing.
Strong understanding of all aspects of the marketing mix (digital media, social media, merchandising, PR. Influencer marketing, collaborations, partnerships, promotion, etc.)
Clear track record of success and demonstration of progressive career growth.
Strong communication skills both written and verbal
Analytical capabilities and strong strategic thinker
Comfortable working in a fast paced, dynamic environment
Fluent in English and German
Exceptional computer skills