Applift is a leading mobile ad tech company that empowers businesses to connect with and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. Applift’s solutions are designed to deliver results at every point of the customer journey. Through Applift’s Mobile Journey Advertising solution, app advertisers across the globe can connect with their target audiences, acquire new users and activate and re-engage existing users to become true customers.