Geraldina Barrera

One of my goals as a designer is to bring emotions to the product I create, thereby making it something more personal and important in the client’s life. My experience and knowledge have given me the tools to improve the sense of empathy with my clients. As a result, a powerful aesthetic is enacted through this approach of creating and broadening channels of communication.

My background and experience have provided me the tools to improve sympathetic understanding with the client or a particular work team. Through tested methodology and multidisciplinary approaches, we can experiment and improvise to create meaningful communication channels that confer emotional value.

As a graphic designer, I constantly attempt to find the way to give emotional resonance to the understanding of a particular product, thus making it more personal and meaningful to the client.