Melisa Martinez Pelayo

I am very motivated and excited to continue my career being part of an organization where I can develop amazing and effective graphics and campaigns.
I worked as an Art Director at BDP Franchise Solutions in Mexico for 6 years taking care of the visual communication in Latin America for several international brands like Dairy Queen, Applebee’s, Tony Roma’s, Amway, Sbarro, etc. Working for international brands means a lot of responsibility, professionalism and compromise, all campaigns should be ready on time, should look amazing, perfect quality and the most important thing is error free, combined with an excellent organization and internal management, and all of that under my watch. In May 2011 I moved to Germany due to personal reasons and I opened an independent design studio in Magdeburg; called MINIKI DESIGN, I’ve been working on several projects for the city like “7. & 8. Lange Nacht der Wissenschaft”, for the Football Team 1.FCM as well and for some local Event and Marketing Agencies. Lifestyle, music and fashion is my top source of inspiration and creativity; design trends, technologies, architecture and everything related to arts as well. I am a member of a non-profit Art & Culture project in the cultural heart of Guadalajara, Mexico called Colectivo Americana, promoting the local Art.
In September I’ll move to Berlin and I have a strong interest to find a way to develop my professional career in Germany. I am available to start as soon as possible.
Thank you very kindly for your consideration.

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EXPERIENCE
MINIKI DESIGN – Design Studio
Art Director & Founder (11.2011 – Present, Germany)
• Project management working within a budget.
• Graphic development and effective campaigns creation.
• Edition of the final results to present to the client through a presentation.

FRESHPEPPER – Eventplanung
Design Collaboration (2011 – Present, Germany)
• Develop and execution of creative concepts into print and digital applications.

AMERICANA – Art Collective
Creativity & Design (2010 – Present, Mexico)
• Ideas and graphics for artists events
• Specialists commission like artists, photographers for events.

BDP MEXICO – Branding Agency
Art Director & Project Manager (08.2005 – 04.2011, Mexico) Clients: Applebee’s, Tony Romas, Dairy Queen, Sbarro, Amway, Pizza Hut, KFC, Blockbuster… • Responsible for Art Department (Recruiting, Training, Supervision)
• Project management working within a budget.
• Development and execute ideas, creative concepts and effective campaigns
• Mentoring the junior staff in the development and performance.
• Revision and edition of the final results to present to the client through a presentation. • Print process control and supervision.
• Creativity and brainstorm sessions.

EDUCATION
Volkshochschule – German Language – B1 (Germany, 2012)
Universidad de Guadalajara – Master in Marketing (Mexico, 2008 – 2010) ITESO – Cross-culture Japan-Mexico. Design & Architecture (Japan, 2010) ICC – Certificate in Digital Design (Mexico, 2003 – 2004) Universidad del Valle de Atemajac – Degree in Graphic Design & Animation (Mexico, 2001 – 2005)

KNOWLEDGE
Languages: Spanish (native), English (Fluent), German (B1) Software: Adobe Creative Suite, Microsoft Office, iWorks Tools: Concept & Styling, Editorial & Print Design, Preflight & Print Process, Branding, UI & Web Design, Digital Illustration, Corporate Design – Guidelines, Photo Edition & Retouch, Typography, color and layout.
Skills: Keen eye on Design, Well Organised, Flexible, Leadership, Communication, Creative, Pro-Active, Commitment, Marketing Comprehension, Customer Service, Detailed, Work under Pressure, Teamwork & Team-Player, Management & Multi-Task, Challenger.

ACHIEVEMENTS
• Experience and comprehension of Latin and European market with an aesthetic sense.
• Involved in the graphic development for some projects with masssive impact.
• Best practices of the Art Department.

INTERESTS
I love my cat, making sport, Djing, go to a lot of concerts and visit expositions and museums.