MTV GroupHug – Pitch

Sehsucht Berlin was pitching this project for one of the 2012 MTV ident spots that should communicate the warmth of a hug.

I developed a story of a big monster that lives deep in the woods. This was the idea the client chose in the end. I was also happy about the opportunity to do the final storyboard and previz.
Production wise my main job was to supervise the team of animators and 3d artists technically and to find a way how everyone could work in the same scene at the same time. Furthermore I was responsible for creating the forrest itself, shading the characters and lighting and rendering everything in the end.

Credits:
Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Art Director: Scott Bendall Executive Producer: Cristina Mazzocca Producer: Beatrice Cardile Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany Director: Mate Steinforth Design: Mate Steinforth, Christian Zschunke 3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke Additional 3D: Hannes Weikert Animation: Matthias Knappe (lead), David Weidemann 2D Animation: Helge Kiehl, Ronny Schmidt Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl Producer: Christian Gemeiner Music: Michael Fakesch