rubarb is a fast-growing start-up in the booming financial industry based in Hamburg. With a team of exceptional people, we want to empower everyday people to live a worry-free financial life. Even today, access to financial products is still complex and hence unevenly distributed, when in fact, it requires simple solutions to make them accessible to all. In November 2020 we went live with the rubarb app, offering a fully automated savings and investment platform for everyday people. Customers can make use of round-ups, savings plans and one-time payments in order to save money – free of barriers to entry and sustainable.