Visual communication-designer turned UX-designer.
My journey as a professional designer/Art Director started in 2005 in Bucharest, before getting my BA in visual communication in 2006. Since then, I’ve acquired extensive experience in packaging design and in international advertising agencies, and worked in cities like Antwerp, Düsseldorf, Johannesburg.
My work focused on branding, integrated communication campaigns, packaging, e-commerce and I have a rounded advertising experience.
I’m now focusing on the design process on a broader scale and applying the design thinking process, not only to communicate but to work together with companies to discover, define and solve problems, using a human centred approach and being mindful of how these solutions will impact the environment.
My key skills include:
- Branding,
- Concept development,
- Design Thinking Process,
- Style Guides,
- Design Language Systems,
- User Research (Competitor Analysis, User Interviews, Data Analysis)
- Develop User Stories, Personas, User jJourneys and User Flows,
- User Testing,
- Design wireframes and Prototyping,
- Adobe Creative Suite, Figma, Sketch, basic HTML.
Feel free to contact me for questions, ideas and details. I’m opened for full-time or freelance opportunities, remote or in person in Berlin, Germany.
