I am a Senior Product Designer with over 16 years of experience in transforming complex challenges into meaningful, user-centered design solutions.
Throughout my career, I have worked in both B2C and B2B sectors, shaping native eCommerce platforms, aviation, immigration tools, and enterprise products that balance scalability with user-centricity. My work has influenced global brands such as Nivea, Pepsi, McDonald’s, and Emirates, where every detail is intentional and every interaction conveys a story.
My strength lies in turning ambiguity into clarity through systems thinking, thorough research, and visual storytelling. I combine strategy with empathy, working closely with cross-functional teams to create experiences that are not only usable but also impactful.
Whether I am building design systems, leading product discovery, or conducting UX audits, I approach each challenge with curiosity and care, always asking,“How can we improve this for the user?”
