Wünderwig

THE CLIENT
YONIT is a small handmade wigs business in Montreal. WÜNDERWIG is the name of their most innovative product line.

THE CORE MESSAGE
YONIT is creating and selling handmade, high quality products. WÜNDERWIG is a highly innovative wig, offering maximum comfort and freshness, by leaving no hairs on face and neck.

THE ASSIGNMENT
A creation of the new Visual Identity for YONIT, as well as – in relation to that – a new and strong branding for the product line WÜNDERWIG.

THE PROCESS included the development of 6 different logo and design directions; each direction was based on a different conceptual approach.

THE FINAL PRODUCT is a complete Presentation of the chosen Visual Identity, including Logo Design and Graphic Language for both the company and the product line. Developed and realized items: conception & realization of teaser ad campaign, social media posts templates, gift cards, shopping bags, garment bag, tags & label, business cards and flyers.