Johanna Renoth

YoorToors is a travel start-up. We’re reinventing the travel guide book to help travelers have deeper, more meaningful, and more fun experiences in a new city. No more clunky books with one-size-fits-all content, no more inflexible group tours and expensive private guides. And hey, it it’s this cool for a visitor, why not try it as a local and re-discover your city?

And not just that, we’re entirely re-thinking what a travel business can be like – more socially just, more sustainable, more diverse. Because, let’s face it, travel has been too white and too exclusionary for too long. And that’s not empty talk – we published our 5 core values on our website and are holding ourselves accountable to them in our quarterly reviews.