I was born and grew up in the Italian area near Florence influenced hystorically by the combination of art and innovative inventions. By breathing this culture since I was a child the result was the interest and passion towards aestethics and efficiency, which is Design.
During my design experiences I developed my interest in understanding how users see a certain product and all the psychology behind its use have become my core focus on which I use my creative and communication skills, and the empathy necessary to understand deeply what users need and want, in order to design successfully.
Some of my key skills include:
- User Research (User Interviews, Competitive Analysis, User Testing)
- User Flows
- User Personas
- Site Maps/Information Architecture
- Wireframing
- Prototyping
- Style Guides
- Figma, Adobe XD, Illustrator, Photoshop, Sketch, HTML
Tools I use:
- Figma
- Adobe XD
- Sketch
- Illustrator
- Photoshop