Packaging

Alexandra Linortner

Packaging for a lamp with a rich history and great importance to the Ampelmann company. It is their very first product and was made out of the original pedestrian traffic lights of former East Berlin (GDR)

• concept reflecting the connection to the Berlin history (fall of the Berlin wall)
• storytelling (showing the way from the traffic light to the lamp)
• DESIGN
• communication with the producer and printer (screenprint)
• print ready
• checking proof prints