personal Brand Antje Nagel
Alicja accompanies her customers to write their story. I was allowed to start with their positioning and define a concept paper that gets to the heart of the target group, benefits, and most importantly, her message.
In terms of design, a clean, noble word mark and the associated design language have been created. Serif font with editorial character. In addition, she has the option of using her abbreviation „af“ as a single signet.