Through its mobile games marketing platform, AppLift helps mobile game advertisers acquire loyal, quality gaming users at scale on a CPI basis. On the supply side, we offer our media partners to easily and effectively monetize their traffic with relevant game offers, on both iOS and Android. We understand our partners’ needs and offer them extensive and personalized support in order to deliver the highest performance.
We help mobile games get to the top of their league by providing loyal users and maximizing their ROI. In order to achieve this, we optimize app store ranking as well as spend across the widest range of traffic sources available. We place a strong focus on tracking and optimizing the Customer Lifetime Value of the users we deliver (retention, virality and monetization).
AppLift is a company of the HitFox Group, which runs several synergetic game marketing businesses working with over 300 world-leading game publishers.
Based out of the heart of Berlin’s start-up scene, we have presence in San Francisco and Seoul. Our 90 people strong staff originates from 25 different countries and speaks over 20 languages. With a global presence on 3 continents, our office hours cover all time zones.
The company AppLift is backed by the HitFox Group, which was founded in 2011 by Jan Beckers, Tim Koschella, Hanno Fichtner and Ruben Haas as well as by Dutch venture capital and growth equity fund Prime Ventures.