Brand Design & Claim: Spielwald Finde dein Spiel

Aramis Skorzitza | Designliebe – Just fresh ideas

NEW – Designliebe created a few versions for the personal brand (corporate design) & claim for a board game expert explaining games in a holistic way.

➡️ The story behind the final brand design:

Spielwald presents and explains all kind of board games. His surename Schönwald contains the word Forrest – Wald. So we just combined it with the German name Spiel for Game. The result is Spielwald – Gameforrest.
We are referring also to a German quote, literally: you can’t see the forest because of all the trees. It means you can’t see/find the obvious, because you are searching too much for it and your mind is kind of blocked.
In a metaphoric way you could say that he guides you through the forrest to find the right game.

➡️ The idea behind the claim:

Every year almost 1000 board games are released on the market and it can be difficult to make the right choice. With him you will „find your game“! So the claim describes his mission the best. „Finde dein Spiel!“