My name is Flo Smith, I’m a freelance photo journalist and visual artist, specialized in reportage-, lifestyle- and sports-photography. The core-areas of my work are, conflict & social reportages with the focus on Middle East, social documentaries, alpine sports & expeditions, bike sports, white-water sports, music & subcultures, food & lifestyle, company portraits and the documentation of sports events.
The asset of my work is a solid, reliable & dedicated reportage photography, captured with an analogue attitude, free from any photoshop bric-à-brac’s
and in true frame…
- candid & pure reportage photography, with a decent pinch of Rock ’n Roll!
Over the last 10 years I was working for various global brands like The North Face,
Peak Performance, Petzl, Red Bull, Gloryfy, K2 Skis, Bagjump Action Sports,
HIKO Sports, EXO Kayaks or the MS Mondraker – MTB-Worldcup Team.
Since the beginning of my professional career my work was published over
700 times in news & reportage magazines like: The Guardian, Huffington Post,
TIME Magazine, Le Nouvel Observateur, Wall Street Journal, Kristeligt Dagblad
or VICE News, and over 400 times in sports & lifestyle magazines like: Random Bike Magazine, Bike Magazine USA, Playboard, Method Mag, Transworld Sports, Paddlers, Rapid Magazine, Kayak Sessions or CLIMAX Magazine.