Interbrand was founded in 1974 – a time when the terms „Logo“ and „Brand“ were still synonymous for many people. We at Interbrand have fundamentally changed that perception and are passionate about continuously redefining the practice of branding. Brands shape everyday life and influence consumers and their view on products significantly. This still holds true in the digital age.
Our aim is to drive this process, to steer brands, to create and grow them sustainably and thus to help some of the most influential companies to leverage their brand’s potential and significance as a business asset. Our Best Global Brands report is the industry standard for valuing brands as such. With a network of 16 offices in 14 countries, strategists and creatives work closely together around the world to tackle challenging issues and projects always following our mantra of“Bringing people together to grow brands and businesses”.
