To help combat cyber bullying in Australian schools, a fun and entertaining integrated campaign was created to engage as well as educate kids. Introducing The Bullies – nasty, highly contagious viruses that lurk in cyberspace, infecting young cyber citizens with unacceptable online behaviours. TV, banner ads and posters in schools introduced The Bullies Viruses and urged kids to go to curethebullies.com.au for a free health check.
