STORY:
during the “Golden Era“, when NBA basketball went global and hip hop culture took over the streets, K1X was created “for ballers by ballers“ in a grassroots movement to supply streetballers and rap heads with an alternative to mainstream brands.
The “Nation of Hoop“ (as K1X is also sometimes referred to) supplies specialized product, that allows around-the-clock identification with basketball-culture. The product range features authentic footwear, apparel, accessories and hardware for men and – to a smaller extent – also for women.
K1X identifies with hustling ballplayers and with tireless workers who completely personify our claim: Play hard – don‘t embarrass our products.
TODAY:
K1X is sold in over 30 countries across the globe – by a variety of shops, including boutiques, athletic chains, basketball specialists, streetwear destinations, department stores, footwear retailers etc. A strong focus on authentic marketing initiatives, such as celebrity-seeding and artist-collaborations result in a rich PR output, spreading the word about K1X in most credible channels.
Past and present examples include Ron Artest (NBA bad-boy), James White (NBA Slam Dunk contestant), Muggy Bogues (Charlotte Hornets legend), Charles Oakley (New York Knicks legend), several European D1 basketball teams, Team Sierra Leone, Team Flight Brothers, artists such as Stay-High 149, Mode2, Bill McMullen, Patrick Mohr, Lil Thugs etc. as well as opinion leading hip hop artists such as Saigon, Method Man & Redman, J.Cole, Joell Ortiz, Red Cafe, Macklemore, Kid Astro, Mac Miller etc.
k1x – includes 2-4 seasonal clothing collections as well as multiple “quickstrike“ projects, which are probably best described as “basketball-inspired-streetwear“ feat. jackets, tees, tanks, shorts, sweats, shirts, knits, headwear etc.
