Too much data, not enough insights! Companies invest millions in market research, syndicated data, social media analytics, etc. to understand consumers and monitor business performance. But reuse of past research and systematic knowledge building is rare. Market Logic is changing the way companies build consumer understanding and use it in innovation, marketing and sales. It’s the platform for the CMO and VP Insights to truly become a consumer centric organization. That’s why our marketing information systems are used by global brands like Unilever, Coca Cola, Johnson & Johnson and many more in verticals like CPG/FMCG, Finance, Healthcare, Retail, Telecom and Automotive.
We are young and fresh. Walk around our headquarters in Berlin, Germany and you’ll see an open multi-cultural environment, where co-workers talk passionately about how to transform innovation, marketing and sales. Every Market Logicer believes that market research and consumer data should be more effective, and that software can make this easier to manage and far more powerful.
