Qualification.
I am a strategy and trend specialist. With several years of experience as a strategic planner and trend consultant working for international clients (leading FMCG and retail companies) I am an expert in trend-based brand consulting and strategic consumer research. My key areas of expertise are trend forecasting, creative concept development and strategic consulting. My methodological emphasis is on qualitative and quantitative consumer and trend research as well as strategic brand management. I have a distinct expertise in the fields of lifestyle, fashion & beauty, design & retail and food & beverages. I am well-experienced in managing project design stages, international research, strategy elaboration and presentation.