I have been working in advertising and communication for more than eight years, developing my skills in big agencies, working for blue chip customers (in LatAm, USA, Europe and Middle East) and winning some awards.
I think part of it is because of my versatility not only for copywriting but also to conceptualize and build integrated communication strategies that encompass all the necessary media (ATL / BTL / Digital / Social Media / etc.). This is to me the secret of success nowadays.