The UN Secretary-General established the UN SDG Action Campaign to inspire people and organizations from all backgrounds and every part of the world to take actions to achieve the SDGs, while holding decision-makers to account for progress society-wide. Ultimately, the Campaign’s goal is to channel the power of people, through growing SDG networks, to understand, commit to and act on the Goals –and inspire others to do the same. At a moment of acute crisis in our world, the Campaign is seizing the opportunity of a turning point to rethink behavior, reorient policymaking and ramp up services critical for a just and sustainable recovery that takes our societies all the way to the SDGs.
The UN SDG Action Campaign is hosted and supported by the UNDP Executive Office and has a lean team with diverse skills based in Bonn (Germany). The Campaign operates in an agile, adaptable manner. It marshals rapid support for new initiatives as opportunities arise and provides partners with on-demand strategic creative services that inspire SDG action with an engaged community of activists and concerned individuals. The Campaign also serves as a creative lab for advocacy, a first mover for innovative and creative initiatives, such as the recent Global Hackathon, the Global Day for Hope and Solidarity, and the first-ever virtual SDG Action Zone during the high-level week of the UN General Assembly.
For priority constituencies, the Campaign develops tailored tools and strategies. It forges links to key decision-making moments at the local, national and global levels, including the High-Level Political Forum, the UN General Assembly, and follow-up meetings tracking international conventions and treaties.