ShowHeroes provides publishers with a one-stop-solution to Mobile First Video Strategies, ranging from video content production to player technology and distribution. While this helps fighting dwindling ad revenues, it creates new premium video inventory for brands and advertisers, effectively increasing their reach across premium publishers’ native video inventory for marketing communications. ShowHeroes’ Matched Content Targeting enables marketeers to put their messages within highly relevant, premium video content, yielding higher view through rates and overall performance.