I am a multilingual content expert with a focus on developing streamlined processes aimed at the efficient production of high-converting, user-centered creative assets.
It all started with my degree in translation studies, which laid the foundation for my linguistic and intercultural know-how, focussing the French- and English-speaking markets in particular, rounded off by knowledge of the cultural nuances in the DACH & BeNeLux regions.
Over the past ten years I have gained a broad range of experience in the following disciplines: developing strong brand voices, cross-media content production, user-centric writing, mobile app/website localization and conversion rate optimization (CRO). During that time, I have been working within interdisciplinary frameworks and handling various digital projects in both permanent and freelance roles.
