PART1 COLLECTIVE is a user-centric, strategy-driven brand design studio, collaborating with clients to create user experiences that communicates and engages customers better.
We set you up for success by addressing three key factors: your brand, your goals, and most importantly your audience. Understanding these at the beginning of each engagement, along with close client-designer collaboration, creates a path to sound solutions and effective designs.
Your brand is not the identity; not the site; not the product; not the service. Your brand is who you are as a company—it is what people say about you. Everything from content, interaction style, to typography and color depends on who you are.
What goals are you trying to achieve with your initiative? Do you want to increase sales? Do you want to make your customer service better? Do you want to increase enrollment? Clearly understanding your goals will not only point us in the proper direction but will also clarify the essentials.
Finally, there is the third and most important factor—your audience. Who are they? What are they looking for? What do they need? Meeting their needs is the key imperative. If we meet their needs, we have succeeded.